Experience
Roles beyond my own companies, most recent first. The founder years are on the Founder Story page.
Product Consultant, Fabrento
Mar 2024 – May 2025
Fabrento is an online furniture rental company with an affordable range of bedroom, living room, and home office furniture. I maintained the company's rental website, designed UI for new features, brainstormed ways to optimize the sales funnel, and designed email marketing templates.
- Developed Fabrento's sales website on WooCommerce, customizing it to the company's requirements in collaboration with the backend developer.
- Boosted marketing effectiveness by automating email campaigns, increasing shopping cart conversion rates by 17%.
Associate Product Manager, Coding Ninjas
Jan 2023 – Feb 2024
Coding Ninjas is one of India's leading upskilling startups, offering tech and data courses for college students and professionals. I was the product owner of the Classroom experience: making sure learners had a seamless experience consuming content, optimizing course completion rates, and experimenting with features to increase learner retention.
- Reduced student support tickets for course extension from 31% to 15%, improving support team efficiency.
- Drove a 17% increase in students setting learning goals by adding nudges into the user journey.
- Applied the Hook model to increase gamification coverage for the Awards feature by 14%, lifting how often learners shared award badges on LinkedIn.
- Led a 3-month platform upgrade, aligning design, tech, QA, and support teams around it.
Website Designer, Finch Technologies
Apr 2014 – Aug 2016
I started my professional career at 18 with Finch Technologies, which provided website development services to clients. I went to college in the morning and worked the office from afternoon till night, which taught me time and resource management early.
The work was mostly website design: WordPress development, graphics in Photoshop, HTML/CSS for building pages, and the basics of client handling and project management.
